Introduction to figma｜Tips and Techniques for Recreating Iconic Scenes with Action Figures

When you hear "figma," many may think of a design tool. However, what this article introduces is the action figure brand "figma," which Japan proudly presents to the world. With figma, you can freely pose anime and game characters to recreate iconic scenes or create original worlds, making it widely supported by both beginners and veterans alike.

In this article, we will thoroughly explain everything you need to enjoy figma, from its history and features, how to choose one, tips for posing, photography techniques, to maintenance methods, aimed at those who are picking up figma for the first time. We will share know-how to maximize the charm of action figures and take photos that you will want to share on social media, along with specific examples.

What is figma? History and Features of Action Figures

figma is an action figure brand developed by Max Factory. Since its birth in 2008, it has continued to pursue the balance of "beauty" and "articulation," and has now become a popular series boasting over 700 lineups. First, let's understand the basic information about figma and how it differs from other figure brands.

Difference from the design tool "Figma"
Background and concept of figma's birth
Evolution of Max Factory and figma
Main features of figma

Difference from the design tool "Figma"

When you search for "figma" on a search engine, you will see both the design tool "Figma" and the action figure "figma" displayed together. These two are completely different things.

The design tool "Figma" is a cloud-based software used for UI/UX design of websites and apps, primarily used by designers and engineers. On the other hand, the "figma" introduced in this article is the brand name of action figures manufactured and sold by Japan's Max Factory. Its greatest appeal is its palm-sized (approximately 13 to 15 cm tall) precision in recreating anime and game characters, allowing for free posing.

In this article, we will explain about "the action figure figma" from here on. If you are looking for a design tool, please search separately.

Background and Concept of figma's Birth

figma was born in 2008. At that time, the Revoltech brand by Kaiyodo was highly popular in the action figure market. Revoltech adopted its unique revolvable joint, excelling in dynamic action poses, but it also had the challenge of visible joint parts.

In response to this situation, Max Factory developed figma under the concept of "balancing beauty and articulation." The goal was to achieve free posing without compromising the aesthetic beauty of the character—this is the origin of figma. In collaboration with figure sculptor Maki Asai, unique joint technologies such as pull-out shoulder joints and tiny ball joints were successively created.

At its launch, figma primarily featured characters from popular anime series like "The Melancholy of Haruhi Suzumiya." It later expanded its lineup to include game characters, Vtubers, and original characters, growing into a major brand in the action figure world. The healthy competition with Revoltech has spurred technological innovation across the action figure industry, resulting in a diverse range of choices for users.

Evolution of Max Factory and figma

Max Factory was originally a manufacturer highly regarded for garage kits and finished figures. In launching the figma brand, they closely collaborated with sculptor Maki Asai to pursue a new form of action figures.

The evolution of figma has been remarkable, with joint technology steadily improving from the initial models to the present. For example, the "figma Hatsune Miku 2.0" adopts a new joint system that significantly enhances the traditional joints. This has achieved more natural posing and improved joint durability. Additionally, the abundance of interchangeable parts is a characteristic of figma. Expression parts (face parts), wrist parts, dedicated weapons, and accessories are included with each product, allowing for the recreation of various scenes.

Currently, figma boasts over 700 lineups and is highly regarded both domestically and internationally as a representative figure brand of Japanese anime and game culture.

Main Features of figma

The features of figma can be succinctly summarized into four points. First, a unique joint structure that combines pull-out shoulder joints and tiny ball joints. This greatly expands the range of motion in the shoulders, allowing for poses that involve moving the arms forward and backward significantly. Second, the exquisite joint stiffness described as "smooth movement and a firm stop". This allows for stress-free adjustments during posing and ensures that the chosen posture is firmly maintained.

Third, the use of flexible plastic materials. By using flexible materials for parts like skirts, scarves, and some hair, movement is not hindered, and a natural appearance is maintained. And fourth, the abundance of interchangeable parts. With a variety of expressions, hand poses, dedicated weapons, and accessories included, one figma can provide enjoyment of numerous scenes. These features combine to allow figma to achieve a high level of both "beauty" and "articulation".

Basic Knowledge of figma's Joint Structure and Range of Motion

To fully enjoy figma, it is important to understand the structure of its joints and the mechanics of its range of motion. Here, we will explain figma's unique joint technology and points to utilize it effectively. By knowing the characteristics of the joints, the range of posing will greatly expand.

Expansion of Range of Motion with Pull-Out Shoulder Joints
Tiny Ball Joint Wrist Parts
Joint Technology of "Smooth Movement and a Firm Stop"
How to Expand Range of Motion by Changing Joint Orientation
Utilization of Flexible Plastic Materials

Expansion of Range of Motion with Pull-Out Shoulder Joints

One of the biggest features of figma is the pull-out shoulder joint. In regular figures, the shoulder joint is fixed to the torso, making it difficult to pose with the arms extended forward or to bring both hands together in front of the body. The pull-out shoulder joint of figma solves this problem by allowing the shoulder part to be pulled forward from the torso.

Specifically, the shoulder's ball joint is structured to slide back and forth, allowing for natural movement. When you want to extend the arm forward, you pull out the shoulder, and when you want to rotate it back, you push the shoulder in. This mechanism enables poses that were difficult to express with traditional articulated figures, such as aiming a gun, holding a sword with both hands, or clasping hands in front.

The key to mastering the pull-out shoulder joint is to first pull out the shoulder and then adjust the angle of the arm. If you reverse the order, it can put undue stress on the joint and cause damage, so caution is necessary. Until you get used to it, move slowly while referring to the illustrations in the instruction manual.

Tiny Ball Joint Wrist Parts

The mobility of the wrists is a very important element in figma's posing. Figma employs tiny ball joints in the wrists, allowing for free movement to tilt the palms up and down or side to side, and to rotate. This delicate mobility can give characters a sense of life.

For example, in a waving pose, you can slightly tilt the wrist inward, and in a holding pose, you can fine-tune the angle of the wrist. Even slight differences in angle can greatly affect the naturalness of the pose. Additionally, figma comes with multiple interchangeable wrist parts, allowing for variations such as gripping hands, open hands, and pointing hands, which can be used according to the scene.

Since the ball joints are small and delicate, handle them carefully when removing. Pulling too hard may damage the ball joint part. If they are difficult to remove, warming them up before taking them off is safer.

Joint Technology of "Smooth Movement and a Firm Stop"

A frequently discussed topic among figma users is the unique joint feel described as "smooth movement and a firm stop". This is evidence that the stiffness of the joints is exquisitely adjusted, directly impacting the ease of posing.

If the joints are too loose, even if you strike a pose, it will collapse under its own weight. Conversely, if they are too stiff, you will need to apply force every time you make adjustments, making it difficult to create delicate poses. The joints of figma strike a balance between a moderate smoothness that allows for smooth movement and a moderate stiffness that firmly holds the chosen pose. This exquisite balance is why you won't feel stressed even during long hours of posing work.

If you display a figure in the same pose for an extended period, the joints may become loose. By regularly changing the pose, you can maintain the appropriate stiffness of the joints. Additionally, in the unlikely event that the joints do become loose, repairs can be made by purchasing the official "Basic Joint Set" from Max Factory.

How to Change the Orientation of Joints to Expand the Range of Motion

The joints of figma can further expand their range of motion by changing their orientation. This technique is particularly effective for elbow and knee joints when bending them more than 90 degrees.

For example, when creating a pose where the elbow is deeply bent and the arm is pulled towards the chest, simply bending the elbow is not enough. By slightly rotating the elbow joint and adjusting it so that the forearm naturally points towards the chest, a more natural pose can be achieved. Similarly, for knee joints, poses like sitting seiza or hugging the knees can greatly expand the range of motion by rotating the joints.

This technique is also introduced in the official blog's "Posing Course" and is an essential skill to maximize the potential of figma. It may feel difficult at first, but you will naturally acquire it after trying a few times.

Utilizing Flexible Plastic Material

Another element supporting the excellent mobility of figma is the use of flexible plastic material. Parts that may hinder movement, such as skirts, capes, and twin-tailed hair, are made from flexible materials rather than rigid plastic. This allows for poses where the legs are spread wide or the arms are extended sideways without interference from clothing or hair, maintaining a natural appearance. Flexible materials are an innovative technology for movable figures and can be said to symbolize figma's "balance of beauty and mobility."

Choosing Your First figma | Popular Series and Recommended Characters

With over 700 figma lineups, many people may find it difficult to choose which one to buy for the first time. Here, we will provide detailed explanations of the 2025 popularity rankings, genre-specific recommendations, price ranges, and purchasing sources. Use this as a reference to find the figma that is best for you.

2025 Popularity Ranking TOP 5
Genre-Specific Recommended figma
Comparison of Price Ranges and Purchasing Sources

2025 Popularity Ranking TOP 5

As of 2025, here are five particularly popular figma series. This ranking is based on a comprehensive assessment of sales numbers, customer reviews, and social media buzz.

1st place is "figma Kitagawa Kaime" (That Dress-Up Doll is a Love Story). It has received high praise for its high costume reproduction and a wealth of expression parts. 2nd place is "figma Shinjou Akane" (SSSS.GRIDMAN). Its stylish uniform appearance and design that allows for dynamic posing are popular. 3rd place is "figma Shirakami Fubuki" (Hololive). The figma of Vtubers is a new trend, supported by a strong fan base.

4th place is "figma Hatsune Miku 2.0." While multiple versions of Hatsune Miku have been released, 2.0 is the latest version that adopts new joint technology, making it recommended for beginners. 5th place is "figma Saber/Artoria Pendragon" (Fate/stay night). It has been a long-selling item for many years, with high reproducibility of poses holding a sword, making it ideal for those new to action figures. All of these figma have high completion levels and would provide great satisfaction as a first choice.

Recommended figma by Genre

When choosing a figma, it's basic to select from your favorite anime, games, or Vtubers. Here, we will introduce recommended figma by genre.

Choose from Anime Works
Choose from Game Works
Choose from Vtubers and Originals

Choose from Anime Works

The figma of anime characters has the most extensive lineup. Characters from popular works such as Anya from "SPY×FAMILY", Levi from "Attack on Titan", and Tanjiro Kamado from "Demon Slayer" have been commercialized in large numbers. It is recommended for those who want to recreate famous scenes from anime or have a strong attachment to the characters. The costume reproduction is highly detailed, and there are plenty of expression parts, allowing for enjoyment of various scenes.

Choose from Game Works

The figma of game characters is also very popular, especially the "Persona" series, "Final Fantasy" series, and Link from "The Legend of Zelda" are classics. Game characters often have distinctive designs for weapons and armor, making them perfect for action poses. It is especially recommended for those who want to recreate famous battle scenes or boss fights.

Choose from Vtuber and Original

In recent years, the popularity of Vtuber figma has rapidly increased. Characters like Shirakami Fubuki and Sakura Miko from Hololive, and Tsukino Mito from Nijisanji have been commercialized. Additionally, the "archetype" series of original characters from Max Factory can be used as a base and offers high customization freedom, making it appealing. It is recommended for Vtuber fans and those who want to enjoy customizing freely.

Price Range and Comparison of Purchase Locations

The price of figma generally ranges from about 9,000 yen to 13,000 yen. Prices fluctuate based on the character's popularity, the number of included parts, and the release date. New releases are mainly sold at the regular price, but older models may be discounted.

Main purchase locations include price.com, Yodobashi Camera, Bic Camera, Amazon, and Rakuten Market. Price.com allows for comparison of the lowest prices, while Yodobashi and Bic Camera offer attractive point returns. Amazon has the advantage of fast shipping, but prices can be set higher by some sellers, so it is recommended to compare multiple sites. Additionally, the official online shop of Good Smile Company may offer limited editions and pre-order bonuses, so check it out if you want to ensure you get new releases. If you are looking for used items, specialty stores like Surugaya and Mandarake are also options.

Basic Posing Techniques | Showcasing with S-Curves and Center of Gravity

To maximize the appeal of figma, posing techniques are essential. Here, we will explain the basic techniques for creating natural and attractive poses. By being aware of three elements: S-curve lines, joint orientation adjustments, and center of gravity balance, you can create lively poses that are dramatically improved.

Basics of S-Curve Posing
Changing Joint Orientation to Expand Range of Motion
Center of Gravity Balance and Stable Poses
Variations of Basic Poses

Basics of S-Curve Posing

S-curve posing is the foundation of pose creation that utilizes the natural curves of the human body. Even when standing upright, a human's head, shoulders, waist, and legs do not form a perfect straight line, but rather create a gentle S-curve. Reproducing this natural line with figma is the first step to achieving lively poses.

To create an S-curve line, first tilt the head slightly. Next, tilt the waist in the opposite direction, and finally, shift the center of gravity of the feet to one leg. For example, if you tilt your head to the right, tilt your waist to the left, and place your center of gravity on your right foot. At this time, moving the shoulder line in conjunction will create a more natural flow. This technique can be applied not only to standing poses but also to sitting and walking poses, and mastering it will significantly expand your posing range.

Beginners should first observe their own S-curve line in front of a mirror. Understanding the natural movements of the human body directly translates to figma posing. Additionally, referencing illustrations of characters from anime and games can provide hints for attractive, deformed S-curve lines.

Changing Joint Orientation to Expand Range of Motion

As mentioned earlier, the joints of figma can significantly expand the range of motion by changing their orientation. Utilizing this technique in posing allows for more complex and expressive poses.

One of the most important aspects is the adjustment of the elbow and knee joints. In a pose where the arms are crossed in front of the chest, rotating the elbow joint inward allows the arms to naturally align with the body. When striking a punch in an action pose, pulling out the shoulder joint and rotating the elbow outward increases the impact of the punch. The same applies to the knees; in a kicking pose, fine-tuning the direction of the knee makes the trajectory of the leg more natural, creating a dynamic composition.

This technique can be better understood by referring to the posing courses on the official blog and the posts of advanced users on social media. It may feel complex at first, but through repeated trial and error, you will intuitively grasp the optimal joint orientations.

Balance of Center of Gravity and Stable Poses

One of the most important elements in posing is the balance of the center of gravity. If the center of gravity is unstable, even a well-crafted pose can quickly collapse. To make a figma stand on its own, you need to be aware of the placement of the feet and the center of gravity of the body.

Basically, adjust so that the center of gravity of the body (approximately around the waist) is positioned between both feet or directly above one foot. In a one-legged pose, ensure that the supporting foot is firmly planted, while the other foot is lightly placed. If the action pose is unstable, use the included dedicated stand. The figma comes with a transparent pillar-type stand that can be inserted into the waist or back, allowing for dynamic poses that appear to float in the air to be held steadily.

Additionally, when displaying near a table or wall, leaning slightly against the background increases stability. However, if the same pose is held for an extended period under pressure, it can cause the joints to loosen, so it is recommended to change poses regularly.

Variations of Basic Poses

Remembering basic pose patterns makes it easier to apply them. First, the "natural standing pose" involves placing weight on one foot and creating a slight S-curve. The "sitting pose" looks beautiful when seated on a chair or step with the knees bent at 90 degrees and the back slightly straightened.

The "looking back pose" involves twisting the waist and turning only the face towards this direction, creating a sense of movement. The "action pose" expresses dynamic movements such as attacking with a weapon, running, or jumping. At this time, utilizing the dedicated stand and lifting one foot increases the sense of motion. By combining these variations, you can enjoy endless posing possibilities.

Photography Techniques to Recreate Iconic Scenes with figma

Once the posing is set, the next step is photography. To maximize the appeal of figma in photos, three elements are crucial: lighting, background, and angle. Even without professional equipment like a pro photographer, you can take stunning photos that stand out on social media by using 100 yen shop items and a smartphone. Here, we introduce photography techniques that beginners can easily practice.

Preparation Before Shooting and Dust Prevention
Basics of Lighting and Using Reflectors
Choosing and Setting Up Background Paper
Creating Impact with Low-Angle Shots
Simple Techniques for Smartphone Photography

Preparation Before Shooting and Dust Prevention

One essential task before shooting is dusting off the figma. Dust can stand out in photos and ruin your hard work. Use a blower (a tool that blows air for camera lenses) to remove dust from small areas, and gently brush off with a soft brush or makeup brush. Pay special attention to areas where dust tends to accumulate, such as hair, clothing gaps, and joints. Keep the shooting environment clean, and remove dust from the shooting table and background paper to reduce post-processing hassle.

Basics of Lighting and Using Reflectors

Lighting greatly influences the impression of a photo. The easiest method is to utilize natural light. By placing the figma near a window and allowing soft sunlight to shine on it, you can capture a natural photo with depth. However, avoid direct sunlight and use light filtered through lace curtains for the best results.

When using indoor lighting or a flashlight, be sure to use a reflector as well. A reflector is a tool that reflects light to soften shadows, and you can substitute it with white thick paper or cardboard covered with aluminum foil from a 100 yen shop. By shining light from the front of the figma and placing a reflector on the opposite side, shadows become lighter, and the overall brightness of the photo increases. Additionally, when using a flashlight, adjust the distance between the light source and the figma, as overly strong light can cause whiteout. By creatively adjusting the lighting, you can achieve a professional-looking finish.

How to Choose and Set Up Background Paper

Background paper is an important element that enhances the world of figma. Solid color background paper is ideal for making characters stand out, with white, black, and gray being the standard choices. White gives a bright and pop impression, black offers a chic and cool look, and gray is a versatile and easy-to-use color.

The basic setup for background paper is in an R shape (curved shape). Lean the background paper against the wall and create a gentle curve in front, spreading it out on the floor. This curve prevents the boundary between the background and the floor from showing, creating an effect of an infinitely expanding space. You can sufficiently substitute with imitation paper or drawing paper from a 100 yen shop, and preparing several sheets in different colors will expand your shooting variations. Additionally, using patterned background paper or diorama sheets can help create specific scenes.

Creating Impact with Low Angle Shots

Low angle shots are a technique that gives figma a sense of power and presence. By positioning the camera lower than the figma's eye level and shooting from below, the character appears larger and more powerful. This technique is particularly effective for action poses and battle scenes.

When taking low angle shots with a smartphone, adjust the angle by lying on the floor or placing the smartphone on the floor. Using a smartphone stand can also enable stable shooting. Since low angles capture a wide background, pay attention to the setup of the background paper. Conversely, shooting from a high angle (looking down) creates a cute and soft impression. Varying angles according to the scene can enhance your expressive power.

Easy Techniques for Smartphone Photography

Even without a DSLR camera, you can take beautiful figma photos with a smartphone. First, display the "grid lines" in the smartphone camera settings to help with composition. By placing the figma at one-third of the screen using the "rule of thirds," you can achieve a well-balanced photo.

Additionally, utilizing the smartphone's portrait mode or pro mode can create an effect that blurs the background and highlights the subject. After shooting, simply adjusting the brightness and contrast slightly can greatly improve the appearance. When posting on social media, adding the hashtags "#figma" and "#オモ写" allows you to connect with others who share the same hobby. Start with easy smartphone photography and gradually refine your shooting skills.

Expanding the Worldview with Dioramas and Accessories

The enjoyment of figma goes beyond just posing and photography. By combining dioramas and 1/12 scale accessories, you can recreate iconic scenes from anime and games in three dimensions or create original stories. Here, we introduce diorama items that pair well with figma and how to utilize them.

1/12 Scale Miniature Accessories
Diorama Sheets and Official Sets
Examples of Reproducing Iconic Scenes

1/12 Scale Miniature Accessories

Figma is designed at 1/12 scale (approximately 13-15 cm tall), making it a perfect match for miniature accessories of the same scale. Commercially available 1/12 scale accessories include furniture (chairs, tables, beds), weapons (guns, swords, bows), vehicles (motorcycles, bicycles), and scene parts (streetlights, signs, vending machines), among a variety of items.

By combining these accessories, you can recreate scenes such as school classrooms, cafes, battlefields, and futuristic cities. Particularly popular are Re-Ment's "Puchi Sample" series and Kaiyodo's "Tokusatsu Revoltech" accessories. Additionally, miniature furniture and accessories can be found at 100 yen shops, allowing you to start creating dioramas at a low cost. Just adding accessories can instantly give figma photos a narrative quality, drawing viewers into the work.

Diorama Sheets and Official Sets

Diorama sheets are background items that replicate the texture of floors and walls. The diorama sheets from Hakoniwa Giken come in various patterns such as wood grain, tiles, asphalt, and grass, making them popular among figma users. Simply laying down an A4-sized sheet can completely transform the shooting environment.

Additionally, Max Factory sells a diorama set specifically for figma. The "School Route Set" and "Classroom Set" are perfect for recreating scenes from school-themed anime, with desks, chairs, and blackboards intricately crafted at a 1/12 scale. These official sets are guaranteed to be compatible with figma, making them highly recommended for those new to diorama creation. By combining diorama sheets and small accessories, you can create authentic scene works.

Examples of Iconic Scene Recreation

Here are specific examples of recreating iconic scenes. For instance, by combining the Levi figma from "Attack on Titan" with the Omni-Directional Mobility Gear, and using a building model or a ruined diorama sheet as a background, you can bring the battle scene to life. Placing the Anya figma from "SPY×FAMILY" alongside miniature café furniture allows for a warm recreation of everyday scenes.

For game characters, positioning the Link figma from "The Legend of Zelda" on a grassy diorama sheet and capturing it in a sword-drawing pose completes a moment of adventure. Such recreations tend to receive high praise on social media and can serve as a way to connect with other fans of the same work. Starting with simple sets and gradually increasing items will expand the enjoyment of diorama creation.

Maintenance and Storage Methods for figma

To enjoy figma for a long time, proper maintenance and storage are essential. By keeping up with basic care such as dusting, handling joints, and managing the storage environment, you can maintain their beautiful condition for years. Here, we will explain daily care methods and tips for long-term storage.

Daily Dusting and Cleaning
Safe Removal and Attachment of Joints
Points to Note for Long-Term Storage
Dealing with Stickiness, Sun Damage Prevention, and Breakage

Daily Dusting and Cleaning

Even just displaying figma can lead to dust accumulation. Blow off dust with a blower about once or twice a month, and gently brush it away with a soft brush or makeup brush. Pay special attention to areas where dust tends to accumulate, such as hair gaps, clothing folds, and joint grooves. For stubborn dirt, lightly dampen a cotton swab with water to wipe it away, but make sure to finish with a dry cloth to avoid leaving moisture. Regular cleaning can help maintain the beauty of figma for a long time.

Safe Removal and Attachment of Joints

When exchanging parts, it may be necessary to remove joints. Do not pull forcefully, as this may damage the ball joint; instead, follow the correct method. If the joint is stiff and difficult to remove, warming it with hot water can soften it, making it easier to detach. Soaking it in water at about 40 degrees Celsius for a few seconds or using a hairdryer on a warm setting is effective.

When attaching, check the orientation of the ball joint and push it straight in. Applying force at an angle can cause the joint to break. If you push it in firmly until you hear a click, it is correctly attached. Remove joints carefully to minimize the risk of damage.

Points to Note for Long-Term Storage

If you are not displaying figma for an extended period, use proper storage methods to prevent deterioration. First, completely remove dust and return it to its original box, which is the safest option. If you do not have the box, store it in a plastic case or a ziplock bag. Choose a storage location that is dark and away from direct sunlight, ideally in a place with low humidity.

In high-temperature and high-humidity environments, plastic may deform or paint may peel off. Including a dehumidifier can be effective for moisture control. Additionally, storing in the same pose for a long time can cause joints to stiffen or loosen, so it is recommended to change poses regularly.

Dealing with Stickiness, Sun Damage Prevention, and Breakage

Plastic figma can become sticky over time due to aging. This is influenced by plasticizers and is particularly common in flexible materials. If stickiness occurs, wiping with anhydrous ethanol may improve the situation, but since there is a risk of paint peeling, it is advisable to test it on an inconspicuous area first. To prevent discoloration from sun damage, avoid direct sunlight and display them in UV-cut glass cases.

In the event that a joint breaks, repairs can be made by purchasing the official "Basic Joint Set" from Max Factory. This set includes major joint parts such as shoulders, elbows, knees, and wrists, which are commonly used across many figma. To prevent breakage, it is important to handle them carefully and avoid applying excessive force.

Comparison of figma and Other Brands

In the movable figure market, there are excellent brands besides figma, such as Revoltech, S.H.Figuarts, and Mafex. Each has its own characteristics, and by choosing according to purpose and preference, your figure life can be more fulfilling. Here, we will explain the differences between figma and other brands, as well as points for differentiation.

Difference from Revoltech
Comparison with S.H.Figuarts
Comparison with Mafex
Brand-specific Differentiation Suggestions

Difference from Revoltech

Revoltech is the brand that inspired the birth of figma. Revoltech, developed by Kaiyodo, adopts a unique rotating joint called Revolver Joint, excelling in dynamic and bold action poses. It has a rich lineup of mecha, robots, and special effects heroes, making it popular among users who prioritize action.

On the other hand, figma emphasizes the balance of beauty and mobility, featuring a design that minimizes the visibility of joints. To prioritize the sculptural beauty of characters, it has strengths in anime and game characters. There is a differentiation where Revoltech focuses on dynamism, while figma balances sculptural beauty and mobility, leading many collectors to own both. Historically, figma was born as a counter to Revoltech, but now they both strive to improve and contribute to the overall development of the movable figure market.

Comparison with S.H.Figuarts

S.H.Figuarts is a movable figure brand developed by Bandai Spirits, particularly strong in special effects heroes (Kamen Rider, Ultraman, Super Sentai). Compared to figma, S.H.Figuarts targets a slightly different audience, focusing on products for special effects fans and adult collectors.

The characteristics of S.H.Figuarts include extremely precise painting and realistic texture representation. The price range is almost equivalent to figma, but limited editions and the True Bone series are set at higher price points. The range of motion is almost the same as figma, and both have excellent posing capabilities. The most reliable criterion for selection is to decide based on your favorite works or characters. Generally, if you prefer anime or game characters, you would choose figma, while for special effects heroes, S.H.Figuarts is the common choice.

Comparison with Mafex

Mafex is a high-quality movable figure brand developed by Medicom Toy, particularly strong in American comic heroes (Batman, Spider-Man) and movie characters. Compared to figma, Mafex is slightly larger at a scale of 1/12 (about 15-16 cm) and is priced higher. Typical Mafex figures range from 12,000 to 15,000 yen, placing them in a higher price range than figma.

The characteristics of Mafex include a very high level of reproduction of movies and comics, with precise painting and details. The range of motion is equal to or greater than figma, and the accessories are luxurious. However, due to the higher price, beginners may find figma more accessible. There is a differentiation where Mafex targets American comic fans and movie fans, while figma targets Japanese anime and game fans.

Brand-specific Differentiation Suggestions

Each brand has its own areas of expertise. If you want to beautifully display anime or game characters, figma is recommended; if you want to enjoy dynamic action poses or mecha, choose Revoltech; if you want to precisely reproduce special effects heroes, go for S.H.Figuarts; and if you want to collect high-quality American comic or movie characters, Mafex is the way to go. Additionally, by combining multiple brands in your collection, you can encounter a more diverse range of characters. Choose the optimal brand according to your preferences and budget.

Conclusion: Enjoy the World of Movable Figures with figma

So far, we have explained the history, characteristics, selection, posing, photography, dioramas, maintenance, and comparisons with other brands of figma. Finally, let’s summarize the key points of this article and send encouragement to those who are about to start with figma.

Key Points Learned in This Article

This article first clarifies that figma is a brand of articulated figures, completely different from design tools. figma was born in 2008 as a counter to Revoltech and has continued to evolve with the concept of "balancing beauty and articulation." Unique technologies such as drawer-type shoulder joints, ultra-small ball joints, and joint technology that allows for "smooth movement and a firm stop" are its attractions.

When choosing figma for the first time, it is important to refer to the 2025 popularity rankings and recommendations by genre, and to compare price ranges and purchasing sources. In posing, by being aware of the S-curve line, joint orientation adjustments, and center of gravity balance, you can create natural and attractive poses. In photography, I learned that by experimenting with lighting, background paper, and angles, you can take beautifully stunning photos even with a smartphone.

By combining dioramas and 1/12 scale accessories, you can enjoy recreating famous scenes or creating original stories. In maintenance, dusting, handling joints, and managing storage environments are important. Understanding the differences from other brands such as Revoltech, S.H.Figuarts, and Mafex will help you choose the figure that is best for you.

Take the First Step

Once you step into the world of figma, infinite enjoyment unfolds. When you first pick up a figure, it’s best to choose a character from your favorite anime or game. Opening the box, checking the parts, and deciding on your first pose will surely be a special experience.

Start with basic standing poses and gradually challenge yourself with S-curve posing and action poses. For photography, a smartphone is sufficient at first. Just laying down background paper and shooting under natural light can yield surprisingly beautiful photos. By posting on social media, you can interact with fellow enthusiasts and gain new discoveries and inspiration. You can enjoy figma with just one figure, but by gathering multiple figures, you can create interactions between characters and story-driven photography. Enjoy your figma life at your own pace.

To Learn More

This article broadly introduced introductory knowledge about figma, but there is also more in-depth information on each theme. If you want to learn more about posing techniques, want to know more about lighting and composition in photography, or are confused about choosing your first figma, please refer to the respective specialized guides.

Additionally, the Max Factory official website and the Good Smile Company blog are regularly updated with new product information and posing tutorials. On social media, you can see the works of figma users around the world with the hashtags "#figma" and "#オモ写," which are treasure troves of inspiration. The world of figma is deep, and by continuing to learn, you will find new discoveries. I hope this article serves as your first step into your figma life. Now, let’s dive together into the captivating world of articulated figures.