From the color plastic technology of 1983 to the KPS material of the 2020s, we provide a thorough explanation of the innovative technologies that support Bandai's Gunpla. We unravel the secrets of their overwhelming technological prowess, including layered injection, snap fit, and mold precision of 1/100 millimeter.
A thorough analysis of the background behind Gunpla achieving 50% of its sales overseas. It details regional differences, such as robots being synonymous with Korea and the popularity of Wing Gundam in Europe and America, the community formation through the GBWC world championship, and the acquisition of new fans brought about by Netflix distribution, explaining the reasons for its global popularity.
A thorough explanation of the achievements of Bandai and Gunpla in the Japanese figure market. With over 800 million units sold, innovative technologies such as color plastic and KPS materials, and the secrets of achieving 50% overseas sales, we unravel the brand strategies of S.H.Figuarts and ROBOT Spirits.
45 items, showing 41-45